Denmark has unveiled a bold proposal to protect personal identity in the age of artificial intelligence.
The draft amendment to the Copyright Act would give individuals ownership rights over their likeness-including their face, voice, and body data-empowering people to require removal or demand compensation if AI models or platforms replicate them without consent.
Supporters say the measure could become a model for digital human rights worldwide as deepfakes proliferate across media, politics, and commerce.
Opponents warn about potential conflicts with freedom of expression, enforcement challenges, and cross-border issues.
If enacted, Denmark could push for similar protections across the European Union, signaling a shift in how nations safeguard citizens’ identities in a world where machines increasingly imitate human features.
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